Blackie's Photo Shoot
Now that the days are short and the weather cold, it’s nice to look back at the summer and recall the car season that we had. In addition to the races, car shows and tours, I was invited to participate in a photo shoot. I had been asked before but always declined because of the stories that I’d heard about damaged cars and reluctant insurance companies. Those jeans that are made with big shiny rivets look good on a models backside but leave long straight lines through the paint as they slide off the fenders.
One year Filenes called looking for a red convertible but compensation amounted to a discount coupon on future purchases and no assurances of any sort of insurance coverage so I stayed at home.
This year the Northeast Region of the Porsche Club was called by an agent looking for a small black convertible and they were pointed in my direction. I wasn’t really interested until I learned that it was a combined photo shoot for Ralph Lauren and L’Oreal. Since I was familiar with the Ralph Lauren collection of fine cars my interest was peaked. At least enough to listen to the details. The event was to take place at a private estate on the beach in Duxbury, last for two days and they would have lots of food and a check at the end. A small collection of cars was to be used for display only and the entire event was fully insured by a well known company in New York that required proof of my own insurance and value. Two days off in the summer to watch models at the beach? I was up for that before they even got to the part about the check.
I have to admit that I am not the biggest fan of the advertising industry in this country. While I will be the first to agree that they are very good at what they do, I believe that persuading consumers to buy products that they don’t need is something less than a job that I would want. The models never looked like regular people to me as they were pictured in strange settings at strange angles. Besides I could never figure out why they commanded the big ticket income for just standing around. Boy, was I in for an education.
I drove to Duxbury during the morning rush hour and had a great time making a lot of noise and returning waves to people on their way to work. I stopped about a mile short of my destination to get a coffee as I figured that there wouldn’t be much in a guys back yard to carry me to lunchtime. Wrong again.
The first tip off was the police detail at the driveway to the photo location. Pleasant local fellows that were having a great time stopping traffic to let workers and models cross the street. They were coming from a large parking area that included one of those portable bathrooms like you see at Pebble Beach. The ones with the steel steps, marble floors and air conditioning. The kind that makes your bathroom at home look like a port-a-john. You get the idea.
Turning left onto the property I was directed past a large barn onto a mowed field that extended to the ocean.
Actually the ocean was about ½ mile away with an extended pier that had a very large sailboat (as in three masts) moored to the end. The field was so large that the owner had started a good sized vineyard in the middle that looked lost. I parked the Speedster near the back of the barn next to a new Aston Martin convertible and ’52 Ford pickup.
I walked over to the barn where a group was standing to discover that the entire inside of the barn had been transformed to the best café in town. With my cheap paper cup in hand I stepped into what could have been the Sunday Brunch at the Ritz Carlton. There were bowls of fruit, hot muffins, six different kinds of cereal, four different flavors of coffee and even desserts, for breakfast. Turned out that this was just the snack bar as there was an entire “base camp” set up on the grounds of the local middle school that looked like the Barnum and Bailey circus had come to town. They had all that and two omelet stations, a Belgium waffle chef and cloth covered tables under a huge air conditioned tent big enough to land a small plane inside. I wouldn’t see that until lunch but everyone kept saying, wait until dinner.
That first day the morning was spent filming both action and stills on the boat at the end of the pier. That gave those of us with vintage rides a chance to talk and to ask questions of the veterans who had done this before. The couple with the pickup had worked on sets of this size before and went to some lengths to tell us what to expect. They had only good things to say about the crews that they had worked with and had never had any problems. A ’67 Dodge Duster (in purple of course) and a ’62 Triumph TR3B in Arrest Me Red made up the rest of the group, and the people were as varied as the cars they drove. The Aston was driven down from a Boston dealership by one of the mechanics. The Triumph was trailered from a restoration shop in New Hampshire, but the owner of the Duster never appeared. The crew just pushed the Duster on and off the set along with a new BMW F800 ST motorcycle. Rumor was that the bike dealer didn’t trust anyone to drive it and they didn’t want to hang around all day.
I learned a few things about the business that came as a real surprise. First, the people that are modeling the clothes are not models, they are talents. Not boy talents or girl talents, just talents.
These were certainly young folks, in fact one talent was accompanied by his mother who he asked to stay out of sight. Second, there is a lot more to having your picture taken that just standing there. Some of these sessions were action shots for TV spots where four talents at a time were told to run to the camera from about 20 yards out into a fan that would blow the clothing into the air. Then they would walk back and do it again, and again, and again. Like maybe 15 times before the director was happy with the result. He was a bearded Santa Claus type with a big smile that didn’t seem to slow down even after ten hours of work. He really loved what he was doing. I was told that he was the best of the best but the name was lost on me, that was way outside my area of expertise.
There was a big white tent set up with tables and chairs to look like a garden party, lots of people sized pillows to lay across and even skydivers that swooped in wearing bright colors. When they hit the ground the talents replaced them before the chutes even hit the ground to continue the shot. When the kids spun around and looked into the cameras, you would swear that they had done the jump. No computed tricks here just a lot of hard work.
One of the talents was to drive the Speedster slowly up to the garden party tent with a girl in the passenger seat. Turns out he was from Germany, spending the summer in the US between semesters and had an old beetle at home to get around town in. His English was better than my German but I told him to just drive it like it was his and he did a great job.
This was actually a lot of work, not for me but for the crew and all the talents. There were probably 25 talents and 50 crew. They had people that just walked around making sure that everyone had enough water to drink. Of course there were some that spent all day applying makeup on both boys and girls. There were tents full of clothing for quick changes staffed by crew to help.
Between shots as things were being set up the talents would find a football or Frisbee and suddenly everyone was playing, the energy was amazing. Everyone was having a great time.
I spent two full days there and in all that time never came across anyone with a bad attitude. When I mentioned that to one of the crew told me that there were attitudes there but they were well under control. I had pictured directors yelling at cameramen and makeup people screaming at each other but there was none of that. In fact there was one thing that I noticed that was a real surprise.
I have always faulted the younger generation for not paying attention to things around them and always leaving a mess wherever they go. I was shocked to realize that everyone seemed to be part of the team on the location. Nobody, young or old, talent or crew, ever walked past a piece of trash without stopping to pick it up. Every where you went there was someone with a smile or a friendly wave. I never felt that I was in the way in spite of not doing anything to help. Well, I did roll the BMW motorcycle down the hill because I was the only one that could put both feet on the ground when seated. Someone else pushed it back up the hill. They all seemed to be there to help each other out, I was very impressed.
I was told that this was an exceptional group of people working for an exceptional company but I have to believe that based on what I saw those two days, the advertising business is a lot nicer that what I had believed and that makes me feel a lot better. It’s really nice to have a positive surprise about people at my age. KTF